Marketing vina: komunikacija, PR, organizacija dogodkov in obnašanje potrošnikov

Visokošolski strokovni študijski program Vinogradništvo in vinarstvo / Fakulteta za vinogradništvo in vinarstvo

• Izročki predavanj
• Članki in spletne strani
• Resnick E., Wine Brands: Success Strategies for New Markets, New Consumers and New Trends, Palgrave Macmillan (2008)
• Hall C.M. and Mitchell R., Wine Marketing. A practical guide, Butterworth-Heinemann, 2008. Katalog
• Wine Business International, Meininger’s Verlag E-gradivo
• Wine Business E-gradivo