Planning Innovative Rechniques for Wine Marketing and Sales

Bachelor's programme in Viticulture and Enology (first cycle) / School for Viticulture and Enology

Bruce McGechan: Wine Marketing Online: How to Use the Newest Tools of Marketing to Boost Profits and Build Brands, 2013 Catalogue E-version
Paul Wagner, Janeen Olsen, Liz Thach: Wine Marketing & Sales, 2011 Catalogue
Slides and notes from lectures and exercises
Selected articles