Promotion of Wine

Bachelor's programme in Viticulture and Enology (first cycle) / School for Viticulture and Enology

Kotler: Principles of Marketing, Prentice Hall E-version
Moulton, K.; Lapsley, J.: Succesful Wine Marketing, Springer, 2001, Chapters: 1, 2, 9, 12, 15.
Konečnik-Ruzzier: Temelji trženja, Meritum, Lj., 2011 Katalog
Slides
Notes
Selected articles