International Wine Marketing
Bachelor's programme in Viticulture and Enology (first cycle) / School for Viticulture and Enology
• Slides
• Resnick E., Wine Brands: Success Strategies for New Markets, New Consumers and New Trends, Palgrave Macmillan (2008)
• Hall C.M. and Mitchell R., Wine Marketing. A practical guide, Butterworth-Heinemann, 2008 (chapters 1 and 2) Catalogue
• Wine Business International, Meininger’s Verlag E-vresion
• Wine Business E-version