University Library

Marketing strategies, web and new media

Bachelor's degree programme Engineering and Management (first cycle) / School of Engineering and Management

• Faganel, A. 2015. Lecture handouts in e-form.
• Articles for discussion sent to the e-classroom, in Slovenian and English.

Priporočena literatura:
• Kurtz, D.L. 2015. Contemporary marketing. Cengage Learning. E-version
• Strauss, J. in R. Frost. 2013. E-marketing. Prentice Hall. E-version
• Kapferer, J.N. 2012. The new strategic brand management. Kogan Page. E-version
• Scott, G. 2015. The Materialistic World. CreateSpace Independent Publishing Platform.