Communication of Literature in Tourism

The objectives of the subject are as follows:

• to get acquainted with the role of literature in the development of sustainable tourism,
• evaluate the role of literature in shaping spaces, identities, and destinations,
• analyze the potential of different literatures for literary tourism,
• analyze literary texts and connect them to tourism.

One of the main goals of the course is to enhance the applicability of knowledge about literature and provide students with the opportunity to acquire skills useful in various employment fields that require interdisciplinary knowledge.

There are no enrolment or degree requirements for the course.

Literature can play a crucial role in tourism, representing a significant element of the cultural heritage of a destination. Literary works narrate stories about the place, customs, and history, attracting visitors and enabling a better understanding and connection with the destination. Through literature, tourists experience the destination in a deeper and more personal way, enhancing the overall tourist appeal. Additionally, literature can serve as an excellent tool for destination branding.

The course encompasses the following areas of communicating literature in tourism:
- tourism and the role of literature in it;
- potential of various literatures for literary tourism,
- exploring literature for literary tourism;
- travel writing and narratives in travel literature;
- stories in tourism;
- text analysis for literary tourism;
- forms of literary tourism, connections with film and heritage;
- literary tourism as a sustainable and inclusive practice through online guided tours;
- forms of literary tourism and connections with film and heritage tourism;
- examples of literary tourist destinations.

Knowledge and understanding:

• understanding the role of literary texts in tourism,
• analyzing literary texts in connection with tourism and space,
• analyzing a literary text and placing it within the tourist discourse.

Skills:

• the ability to recognize, evaluate, and analyze literary texts for inclusion in tourism,
• the capability of applying evaluation to literary texts,
• the ability to creatively contribute to tourist discourse and sustainable tourism practices.

• Mansfield, Charlie, Potočnik Topler, Jasna. Travel writing for tourism and city branding: urban place-writing methodologies. Abingdon; New York: Routledge, 2023. Catalogue
• Potočnik Topler, Jasna. Literarni turizem in priložnosti za njegov razvoj v Sloveniji Louis Adamič - pisatelj z zgodbo, ki povezuje Slovenijo, Balkan in Združene države Amerike. Maribor: Univerzitetna založba Univerze, 2020.. E-version
• Potočnik Topler, Jasna. Literary tourism and literary routes. V: Potočnik Topler, Jasna (ur.). Cultural tourism as a tool for sustainable development of rural areas. Maribor: University of Maribor, University Press, 2022. Str. 25-39. E-version
• Potočnik Topler, Jasna. The role of humour in tourism discourse: the case of Montenegro. European journal of humour research. 2022, vol. 10, no. 1, str. 62-75. E-version
• E-Dictionary of Literary Tourism E-version

Active course work 50 %

Literary destination presentation 50 %

Dr. Jasna Potočnik Topler is an associate professor and English language lector. Her field of research spans across multiple disciplines, encompassing tourism, cultural tourism and its subtypes, tourism communication, and education. She is the author of several monographs, scientific articles, conference lectures, and an editorial board member of many journals, in addition to delivering guest lectures at foreign universities (such as Plymouth, Udine, Perugia, and Zagreb). She has been engaged in several international projects (as coordinator or partner), projects with the local community and students.

• POTOČNIK TOPLER, Jasna. The role of literary heritage in tourism : the case of Ljubljana. V: SCHOLZ, Petr (ur.). Aktuální problémy cestovního ruchu : „Historie jako součást produktů cestovního ruchu“ : recenzovaný sborník z mezinárodní konference Jihlava 15. března – 16. března 2023 = Topical Issues of Tourism : "History as a part of tourism products" : peer-reviewed conference proceedings of the international conference City of Jihlava (Rzech republic), March 15–16, 2023. Jihlava: College of Polytechnics = Vysoká škola polytechnická, 2023. Str. 273-282, graf. prikazi. ISBN 978-80-88064-68-8. https://kcr.vspj.cz/uvod/konference/topical-issues-of-tourism-2023. [COBISS.SI-ID 152098051]

• MANSFIELD, Charlie, POTOČNIK TOPLER, Jasna. Spletne potopisne platforme : mobilni pripomočki in orodje razvoja trajnostnega turizma = Online travel writers’ platforms and practices : mobility tools in sustainable tourism development. V: LEŠNIK ŠTUHEC, Tanja (ur.), PAVLAKOVIČ, Barbara (ur.), POZVEK, Nejc (ur.). Turistične destinacijske organizacije : gonila povezanega kreativnega zelenega razvoja in trženja. 1. izd. Maribor: Univerza v Mariboru, Univerzitetna založba, 2023. Str. [271]-289, ilustr. ISBN 978-961-286-655-6. https://dk.um.si/IzpisGradiva.php?id=86081. [COBISS.SI-ID 138811395]

• POTOČNIK TOPLER, Jasna. Literary walking tours as a form of well-being: Slovene writers' trail and the Prežihov Voranc route. V: BORLINIČ GAČNIK, Maja (ur.), RANČIĆ DEMIR, Milica (ur.). Contemporary issues in tourism. 1st ed. Maribor: University of Maribor, University Press, 2022. Str. 159-175. ISBN 978-961-286-642-6. https://press.um.si/index.php/ump/catalog/book/722. [COBISS.SI-ID 127889667]

• VITIĆ-ĆETKOVIĆ, Andriela, JOVANOVIĆ, Ivona, POTOČNIK TOPLER, Jasna. Literary tourism : the role of Russian 19th century travel literature in the positioning of the smallest European royal capital - Cetinje. Annales : anali za istrske in mediteranske študije. Series historia et sociologia. [Tiskana izd.]. 2020, letn. 30, št. 1, str. 81-98, ilustr. ISSN 1408-5348. http://www.dlib.si/details/URN:NBN:SI:doc-Z8GP247I, DOI: 10.19233/ASHS.2020.06. [COBISS.SI-ID 16493059]

• POTOČNIK TOPLER, Jasna. Literarni turizem in priložnosti za njegov razvoj v Sloveniji : Louis Adamič - pisatelj z zgodbo, ki povezuje Slovenijo, Balkan in Združene države Amerike. 1. izd. Maribor: Univerzitetna založba Univerze, 2020. 132 str., ilustr. ISBN 978-961-286-408-8. https://press.um.si/index.php/ump/catalog/book/519, DOI: 10.18690/978-961-286-407-1.

• MANSFIELD, Charlie, POTOČNIK TOPLER, Jasna. Travel writing for tourism and city branding : urban place-writing methodologies. Abingdon; New York: Routledge, 2023. X,168 str., ilustr. ISBN 978-1-032-01472-2, ISBN 978-1-032-01469-2. DOI: 10.4324/9781003178781. [COBISS.SI-ID 134346499]

• POTOČNIK TOPLER, Jasna. Literary tourism and literary routes. V: POTOČNIK TOPLER, Jasna (ur.). Cultural tourism as a tool for sustainable development of rural areas. 1st ed. Maribor: University of Maribor, University Press, 2022. Str. 25-39, ilustr. ISBN 978-961-286-650-1. . DOI: 10.18690/um.ft.4.2022. [COBISS.SI-ID 122683907]

• POTOČNIK TOPLER, Jasna. The role of humour in tourism discourse: the case of Montenegro. European journal of humour research. 2022, vol. 10, no. 1, str. 62-75. ISSN 2307-700X. https://www.europeanjournalofhumour.org/ejhr/issue/view/37, DOI: 10.7592/EJHR2022.10.1.639. [COBISS.SI-ID 105150467]