Book and Publishing

• Understanding the basic concepts related to publishing.
• Knowledge and understanding of how the book communication cycle works.
• Practical work at different stages of production, preparation of a distribution and promotion plan for the book.
• Production of a cardboard book.

There are no enrolment or degree requirements for the course.

The course will give a practical insight into the communication cycle of a book and all the stages of the process that lead to the production of a book. These include production (writing the text, proofreading, editing, designing and preparing it for print), distribution (distribution companies, different sales channels) and reception and processing (libraries, literary magazines, bloggers, translation, reviews, educational and other institutions). We will be particularly interested in the publishing aspect, which is involved in all three stages and ensures that texts by different authors reach their target readers.

Knowledge and understanding:
- Students learn about the fundamental processes of book production, distribution and book trade and how to promote the reception of books,
- understand and be able to take into account in practice (production of different products) the key factors shaping the book market.

Skills:
- Ability to apply theoretical knowledge in practice (writing a text, preparing illustrations, editing a text, proofreading, graphic design, distribution, writing a review, forms of promotion),
- knowledge and application of the elements of a distribution and promotion plan for a cardboard book.

Basic:

• Marijan Dović. Sistemske in empirične obravnave literature. Ljubljana: Založba ZRC, 2004. Catalogue
• Marijan Dović. Urednik in posredniška funkcija v literarnem sistemu. Primerjalna književnost, letnik 33, številka 2, 2010, 47-57. E-version
• Miha Kovač. Skrivno življenje knjig. Protislovja slovenskega založništva v 20. stoletju. 2015. Elektronska izdaja. Catalogue
• Miha Kovač. Od katedrale do palačinke: tisk, znanje in branje v digitalni družbi. Ljubljana: Beletrina, 2009.
• Miha Kovač, R. Gregorin. Ime česa je konec knjige. Skrivnostne sile knjižnega trga. Ljubljana: Cankarjeva založba, 2016.
• Urška Perenič. Empirično-sistemsko raziskovanje literature. Konceptualne podlage, teoretski modeli in uporabni primeri. Ljubljana: Slavistično društvo Slovenije, 2010. Catalogue
• Barbara Pregelj (ur.): Na isti strani: pomen posrednikov v literarnem polju. (v pripravi).

Additional:

• Izgubljeno v prodaji. Slovenska knjiga med državo in trgom v tretjem tisočletju. Ljubljana: UMco, 2005.
• Miha Kovač. Smeri razvoja slovenskega in evropskega založništva. V: Izgubljeno v prodaji. Slovenska knjiga med državo in trgom v tretjem tisočletju. Ljubljana: UMco, 2005, 9-36.
• Samo Rugelj. Za vsako besedo cekin? Slovensko knjižno založništvo med državo in trgom. Ljubljana: Cankarjeva založba, 2010.
• Knjiga in bralci. I-IV. Različne založbe.
• Claire Squires. Trženje literature. Ustvarjanje sodobne književnosti v Veliki Britaniji. Ljubljana: Cankarjeva založba 2010.
• Žiga Valetič. Nomadi med platnicami. Grafični oblikovalec med tiskarstvom, umetnostjo in založništvom. Ljubljana: Cankarjeva založba 2023.

Cardboard book. Creation of a distribution and promotion plan for the published book.

Barbara Pregelj is an adjunct professor of literature at the University of Nova Gorica. She mainly researches various aspects of the reception of Spanish literature in Slovene literature, translation issues, youth literature and literary interpretation, and has designed and led a number of international and domestic projects in the field of motivation to read.
She regularly actively participates in congresses, symposia, round tables, lectures at home and abroad, and has also organized several visits by foreign authors to Slovenia and literary symposia. She also works as a translator and editor.

• PREGELJ, Barbara. [Literarno polje je prostor [...] = El campo literario es un espacio [...] = The literary field is a space [...]. V: PREGELJ, Barbara (ur.). Na isti strani: pomen posrednikov v literarnem polju : zbornik povzetkov mednarodnega simpozija 19. in 20. maja 2022 = En la misma página: la importancia de los mediadores en el campo literario : resumenes del simposio del 12 y 20 de mayo de 2022 = On the same page: the importance of mediators in the literary field : abstracts of the conference held on 19th and 20th of May of 2022. Medvode: Malinc, 2022. Str. 3-4.
• PREGELJ, Barbara. Svetovna slovenska mladinska književnost. Otrok in knjiga : revija za vprašanja mladinske književnosti, književne vzgoje in s knjigo povezanih medijev. 2020, letn. 47, št. 108, str. 5-15, tabele.
• PREGELJ, Barbara. Za priznanje prevoda v slovenski kulturi in družbi. V: PREGELJ, Barbara (ur.). Bela knjiga o prevajanju 2018 : premiki na področju prevajanja, tolmačenja, podnaslavljanja in lektoriranja v Sloveniji. Ljubljana: Društvo slovenskih književnih prevajalcev, 2019. Str. 9-15.
• PREGELJ, Barbara. O občih mestih, povezanih z branjem = About common reading sites. V: BEŠTER, Tomaž (ur.), VOVK, Damjana (ur.). Povezovanje, sodelovanje, skupnosti : ustvarimo državo bralcev : zbornik referatov = Connection, collaboration, communities : building a country of readers : proceedings. Ljubljana: Zveza bibliotekarskih društev Slovenije: = Slovenian Library Association, 2017. Str. 291-299. PREGELJ, Barbara. Espacios de la nación en el contexto de la literatura eslovena contemporánea. Eslavística complut., 2011, vol. 11, str. 139-154.
• REGELJ, Barbara, ŠIFRAR KALAN, Marjana. From reading promotion strategies to the interactive book. V: STOJANOVA, Nadežda (ur.). Literatura i tehnika : sbornik s dokladi ot naučna konferencijja, provedena v Sofijskija universitet "Sv. Kliment Ohridski", 9-11 mart 2018 g. 1. izd. Sofija: Universitetsko izdatelstvo "Sv. Kliment Ohridski", 2018. Str. 317-324.
• PREGELJ, Barbara. Še o slovenski književni krajini. Sodobnost. jun. 2019, letn. 83, št. 6, str. 693-700, portret.
• PREGELJ, Barbara. Družbena tujost in latinskoameriška mladinska književnost. Otrok in knjiga : revija za vprašanja mladinske književnosti, književne vzgoje in s knjigo povezanih medijev. 2018, letn. 45, št. 102, str. 48-55.