Basics of Wine Marketing (From 2016/2017 on)
Bachelor's programme in Viticulture and Enology (first cycle) / School for Viticulture and Enology
• Notes and slides, MiTeam UNG and Moodle classroms.
• Selected articles
• Iršič, M., Milfelner, B., Pisnik, A.: Marketing. Temeljni koncepti in njihova uporaba v digitalnem okolju. Harlow: Pearson, 2019. E-version
• Moulton, Lapsley: Successful Wine Marketing, Springer, 2001 (poglavja 1, 2, 9, 12, 15) Catalogue