Advanced Wine Marketing: communication, PR, event management and consumer behaviour
Bachelor's programme in Viticulture and Enology (first cycle) / School for Viticulture and Enology
• Slides
• Articles and websites
• Resnick E., Wine Brands: Success Strategies for New Markets, New Consumers and New Trends, Palgrave Macmillan (2008)
• Hall C.M. and Mitchell R., Wine Marketing. A practical guide, Butterworth-Heinemann, 2008. Catalogue
• Wine Business International, Meininger’s Verlag E-version
• Wine Business E-version