Advanced Wine Marketing: communication, PR, event management and consumer behaviour
Bachelor's programme in Viticulture and Enology (first cycle) / School for Viticulture and Enology
- Slides
- Articles and websites
- Resnick E., Wine Brands: Success Strategies for New Markets, New Consumers and New Trends, Palgrave Macmillan (2008)
- Hall C.M. and Mitchell R., Wine Marketing. A practical guide, Butterworth-Heinemann, 2008. Catalogue
- Wine Business International, Meininger’s Verlag
- Wine Business